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Flow enables customization of customer experiences throughout the transaction lifecycle. By creating rules with conditions, specific customers can be targeted and/or transactions to dynamically change the outcome. This feature can be interacted with via the API or the dashboard. Flow dashboard

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Concepts

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Flows

A flow represents one stage of the customer journey, for example, the checkout experience. Flow gives control to dynamically change each of these flows via actions.

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Actions

Each flow may have one or more associated actions, for example, when processing a transaction, a transaction can be declined or routed to a specific connection. For each action, what happens under specific circumstances can be controlled by creating rules.

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Rules

A rule represents a set of conditions and an outcome. If, at evaluation time, all the conditions for the rule are met, the outcome is used to alter the customer experience. An example of a rule would be If the transaction amount is between 10 & 50, then only show the card payment option at checkout. Each rule is evaluated from top to bottom; the first matched rule is used to change the outcome.